Plant Based DOES NOT Mean Healthy
I think we can all agree that plants are a good thing to eat. I think we can even agree that eating a lot of plants is a very good thing.
In fact eating a plant based, but not plant exclusive diet, is one of the best things you can do to upgrade your body and your overall health. That’s something I firmly believe and I practice. My diet is pretty much all vegetables and meat. Buuuuut.Nowadays there’s a huge difference between “plant based” and actual vegetables.
So many foods, lifestyles and diet books are marketed as “plant based” as if that term automatically makes the product healthy. It does not. At all. In fact most “plant based” foods are just plant based junk food held together by a chemical cocktail of binders and flavoring agents. You know, the same stuff you’re trying to avoid when you start a diet. Plant based has become a marketing term designed to sell frankenfood.
Now in all of this I am not saying that the Beyond Burger or Impossible Burger is bad. I don’t believe in assigning moral labels to food. Food is sustenance. You can choose what sustains you, assigning labels to it does nothing but bring unnecessary emotion and trauma into your diet.
I also believe that you can make any food fit into a healthy diet as long as you monitor the calories and protein. A sustainable diet is flexible because of these two factors. My problem is not with people choosing to eat these fake burgers, my problem is with the messaging and marketing which has propelled these burgers into superstardom.
Using a term like “plant based” does not instill all the nutritional and health benefits into a product. Yet the term is used like that. It’s designed to invoke a holistic sense of health. I mean who wouldn’t think that something was good for you simply because it’s “plant based”? It’s a language trick of marketers. All I am saying is that the purpose of your diet is to be healthier, closer to nature and more holistic than real honest to God Beef is a better choice than this monstrosity of a “Burger”.
Health is big business now. Even Burger King is getting in on the action. Big business is never designed to help you. It’s designed to profit, and it’s designed to use its marketing to trick you into turning your logical, critical thinking off. Trust Big Brother.
Don’t fall for marketing hype. Hype is normally concealing an insidious truth designed to profit. Not designed to help you be healthier.
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